Franchesca Bethel and the BYFY community
About

Hi, I'm Franchesca

Founder of Be You For You — a community initiative under Monet's, built for Jacksonville women who want a sisterhood, not just a night out.

Franchesca Bethel portrait
My Story

Fashion designer. Marketing manager. Community founder.

I hold a B.S. in Fashion Merchandising & Retailing and an MBA in Operations & Supply Chain Management, and I've spent 5+ years in marketing and leadership roles. Be You For You lives at the intersection of all of it — a brand-minded, operations-backed community built with real care.

Be You For You is a transformative community designed to empower women of all ages, shapes, and sizes here in Jacksonville, Florida. It's a space to embark on a journey of self-discovery — one that embraces both outer beauty and inner strength, and builds a confidence that radiates from within rather than one measured against anyone else. Everything we do centers on three themes: Empower, Embrace, and Elevate — creating an environment where women can explore their unique beauty and grow into the most confident version of themselves.

At its heart, BYFY is a sisterhood: a safe space of belonging for women who are looking for their people — others who enjoy the same activities, think the same way, and want real connection outside of clubbing and nightlife-only socializing.

Our Journey

From One Brunch to a Movement

A year of monthly programming, built one event at a time.

March 2025

The Inaugural Meet & Greet Brunch

The very first BYFY gathering — the moment the idea became a real, in-person community.

May – October 2025

Finding Our Rhythm

Aerial yoga, a spa day with Skyyn Aesthetics, our 1st Annual Rooftop Yoga signature event, Mimosas & Mortgages, and Fun on the Fairway — our first golf mixer collab.

January – February 2026

Be You Be Still & For the Gals

A stretch-and-social reset to open the year, followed by a candle-making evening built for connection over craft.

March 2026

Her Space: 1st Anniversary Expo

A full experiential expo at Serenity Restaurant & Lounge — an Activation Passport, networking bingo, a sip & sparkle bar, and a room full of local vendors celebrating one year of BYFY.

Now

Building What's Next

A Founders Council to share ownership of BYFY's future, a growing calendar of collabs, and a long-term vision to grow our anniversary event into an annual conference.

What We Believe

The Values Behind Every Event

Sisterhood First

Community Over Competition

BYFY exists so women can show up as themselves — no performance required.

Respect the Ecosystem

We Collaborate, Not Compete

Whenever BYFY enters a new cultural space, our instinct is to partner with the people already doing the work there.

Built to Last

Real Infrastructure, Real Care

From our Founders Council charter to our event playbooks, BYFY is built with the same operational rigor as any growing business — because our community deserves it.

Join Us

Ready to be part of the story?

Whether you're looking for your next friend group or a brand looking to partner, there's a place for you at BYFY.

Join The Community →